Ms Wei Xin will talk on the below on 5 March 2019
China has become a focus for many Australian companies, and it is a favorite destination for trade and business missions. Attending and exhibiting at the many international expos and trade shows in China is increasingly common.
Unfortunately, many take with them the “everything will be alright” attitude. In China, it rarely is. With IP, it almost never is.
China is a very aggressive IP and business environment and if care is not taken, IP rights can be lost forever. Taking account of a few practical issues can greatly enhance the likelihood of success in engaging with China.
Wei Xin, who has a vast amount of experience as legal counsel in China, will share insights into assisting clients to deal with China’s trademark regime and some other IP issues. Among them:
• China’s trademark process differences
• To “Madrid” or not?
• The importance of a “Chinese” Trade Mark
• Customs recordal
• E-commerce challenges
• Consider copyright registration
• Important details for litigation success