This thought leadership article is provided by Elevate, a Silver sponsor of the IPTA 2026 Annual Conference.
The Changing Economics of IP Practice: An Australian Perspective
Tarun Bansal and Shubhendu Dwivedi
1. Introduction
Australian IP practices are busy. Patent filings remain resilient. Trademark portfolios continue to grow.
Yet volume is not a proxy for profit.
Across many IP firms the question is simple: Where does the margin actually sit?
Clients increasingly expect predictable pricing. Fixed-fee prosecution is now common in global patent portfolios¹.
Australia has several structural characteristics that shape IP practice:
- more than 90% of patent filings originate from foreign applicants²
- most foreign filings enter through the PCT national phase³
- prosecution is largely handled by registered patent attorneys⁴, while disputes and licensing sit with commercial law firms
- the market includes listed IP groups alongside specialist boutiques⁵–⁶
Australia therefore functions largely as an execution jurisdiction within global patent portfolios.
At the same time the legal profession is undergoing rapid technological change. Generative AI tools are now being deployed across professional services, including law firms⁷–⁸.
This article examines:
-
- How leading law firms protect margins
- How leading IP firms protect margins
- What Australian IP firms can do now
2. How Leading Law Firms Protect Margins
Large law firms have faced margin pressure for more than a decade. This is reflected in industry financial data showing sustained pressure on margins and increased focus on productivity and cost discipline9.
Profitability metrics such as revenue per lawyer and profit per equity partner are widely used benchmarks of law firm profitability10.
Clients increasingly demand predictable pricing and alternative fee arrangements¹.
To protect profitability, firms redesigned how legal work is delivered. Several patterns have emerged.
a) Delivery Centres
Firms such as Allen & Overy, Clifford Chance and Herbert Smith Freehills operate delivery centres supporting research, document review and transaction support⁹–¹¹. These centres scale execution work while protecting partner time.
b) Managed Legal Services
Global firms including Baker McKenzie, Dentons and DLA Piper operate managed services teams handling high-volume client matters¹⁰. These teams deliver repeatable work at lower cost.
c) Technology-Enabled Review
AI-assisted eDiscovery platforms now handle large document review exercises. Firms such as Clifford Chance and Allen & Overy increasingly rely on technology-assisted review for litigation matters¹³–¹⁴.
d) Legal Operations Teams
Many firms maintain legal operations teams responsible for workflow design, project management and delivery efficiency¹².
e) Alternative Legal Service Providers
Firms increasingly work with providers such as Axiom and Elevate to deliver repeatable legal work efficiently¹³.
Across all these approaches the objective is the same: protect partner time while scaling execution work.
The same economic pressure increasingly applies to patent prosecution practices managing global portfolios.
3. How Leading IP Firms Protect Margins
Large IP firms face similar economic pressures.
Patent prosecution work is increasingly delivered under fixed-fee portfolio arrangements¹.
Large clients expect predictable pricing across jurisdictions.
This creates a simple challenge: How do firms scale technical work without increasing cost-to-serve?
Leading IP firms structure work differently across three practice areas.
Figure 1 — Australian IP Market Structure and Practice Economics
| 1. AUSTRALIA IP MARKET STRUCTURE | |
| PATENT PRACTICE
~30,000 filings annually2 Global technology portfolios3 |
TRADEMARK PRACTICE
~85,000 filings annually2 Domestic + global brand portfolios3 |
| Representative Filers (Illustrative) | |
| Patents (Domestic) · ResMed²⁴ · Cochlear²⁴ · CSL Limited²⁴ · CSIRO²⁴Patents (International) · Samsung Electronics²⁴ · Qualcomm²⁴ · Microsoft²⁴ |
Trademark (Domestic) · Woolworths Group²² · Coles Group²² · Telstra²² · Commonwealth Bank²²Trademarks (International) · Nike²³ · Procter & Gamble²³ · Unilever²³ |
| ECONOMIC SIGNAL · Patent pricing constrained by client procurement and cost predictability requirements¹ · Trademark work driven by portfolio administration volumes29, 30 |
|
| 2. PORTFOLIO ECONOMICS | |
| PATENT PRACTICE
Drafting & filing |
TRADEMARK PRACTICE
Clearance searches29 |
| Portfolio Scale
= No. of Portfolios × Number of IP Assets Workload scales with lifecycle events and portfolio size ECONOMIC SIGNAL |
|
|
⬇️
Figure 1. Australian IP market structure and practice economics. Representative filer examples are illustrative based on WIPO datasets and industry research sources29, 31
a) Portfolio Development (drafting, filing, examiner report responses) Portfolio development generates the largest share of workload in most IP practices. It also contains large volumes of repeatable technical analysis. Leading firms such as Finnegan, Fish & Richardson, Sterne Kessler and Kilpatrick Townsend employ technical specialists to support patent prosecution work¹⁵. Many rely on portfolio management platforms such as Anaqua¹8, Dennemeyer Group (DIAMS iQ)19 and Questel (Orbit / Equinox)20 to coordinate global filing programmes. Large firms have formalised these roles. For example, Fish & Richardson employs scientists and engineers supporting prosecution work, while firms such as Finnegan and Sterne Kessler recruit technical specialists to assist with invention analysis and drafting preparation¹⁸–²⁰. The objective is clear: scale portfolio prosecution without expanding attorney time.
b) Litigation and Risk Assessment Patent disputes require deep technical expertise. However much of the analysis is repeatable. Firms increasingly rely on prior-art search specialists and patent analytics platforms to analyse large patent datasets more efficiently16,20. This allows them to analyse large patent landscapes without expanding attorney headcount.
c) Commercialisation and Licensing Patent monetisation work is smaller in volume but strategically important. This reflects the role of patents as tradable assets within markets for technology, where firms can externalise and monetise innovation28. The strategic value of patent portfolios is also shaped by their scale and composition, influencing competitive positioning and bargaining power29. Firms such as Finnegan, Fish & Richardson and Kilpatrick Townsend use portfolio analytics and technology mapping tools. These tools identify licensing opportunities while keeping analytical work scalable. Across all three areas the pattern is consistent: strategic legal judgement remains with partners and senior attorneys, while repeatable analytical work increasingly moves to technical specialists.
Figure 2 — Where Margin Leaks Occur in Patent Prosecution Workflows
Figure 2. Author analysis of patent prosecution workflows, informed by industry practice and supporting literature¹⁴,¹⁷. 4. The Emerging Delivery ModelAcross both law firms and IP firms a similar delivery structure is emerging. Work is increasingly organised into two layers. a) Strategic Legal Layer — claim strategy, prosecution strategy, licensing advice, dispute strategy. b) Execution Layer — prior-art search, analytics, drafting preparation, portfolio data management. Separating these layers improves leverage.
Figure 3 — Two-Layer Delivery Model in Modern IP Practice
Figure 3. Two-layer delivery model separating strategic legal work and execution work. 5. AI-Enabled Centres of ExcellenceMany firms are operationalising this delivery model through Centres of Excellence (COEs). COEs consolidate execution work across multiple portfolios. Typical activities include prior-art searching, patent analytics, drafting preparation, portfolio data management and landscape analysis. These tasks are analytical and repeatable. Recent research suggests AI adoption could free up nearly 240 hours annually for legal professionals⁸. Broader evidence on AI adoption highlights the importance of human–AI collaboration and workflow integration in realising productivity gains30. AI tools already accelerate patent search, analytics and landscape analysis¹⁷. However productivity gains alone do not improve firm economics. Empirical research suggests that productivity gains from AI depend on complementary organisational redesign rather than technology deployment alone31. Under fixed-fee portfolio models, faster work does not necessarily increase revenue. The key change is organisational. Firms must separate strategic legal judgement from repeatable analytical work. COEs enable this separation. Execution work moves to specialised teams supported by technology. Attorneys focus on strategy and judgement. This shift increases leverage. A smaller number of partners supervise larger volumes of execution work, improving revenue per lawyer and profit per equity partner. Industry research shows that law firms increasingly rely on specialised delivery teams and alternative legal service providers to improve scalability¹³. Case studies from legal service transformation programmes illustrate the operational impact of these delivery models²¹.
Figure 4 — Economic Impact of Structured Delivery Models
Figure 4. Economic impact of structured delivery models (based on case studies²¹). Reported outcomes are based on selected case studies and may not be generalisable across all firms or jurisdictions.
Conclusion The economics of IP practice are changing. Technology will improve search, drafting and analytics. But technology alone will not determine which firms succeed. What matters is how work is organised around patent attorneys. For Australian IP practices managing global portfolios, the commercial implication is clear: firms must separate strategic legal work from scalable execution work. The emerging equation is simple: IP Firm Profitability = Strategic Legal Expertise × Execution Scale AI improves productivity. Centres of Excellence scale execution. Together they define the delivery model of the modern IP practice. |
References:
- Thomson Reuters Institute. State of the Legal Market Report 2024.Available at: https://www.thomsonreuters.com/en/reports/state-of-the-legal-market.html
- IP Australia. Australian Intellectual Property Report 2024.Available at: https://www.ipaustralia.gov.au/tools-and-research/professional-resources/data-research-and-reports
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- Trans-Tasman IP Attorneys Board. About Patent Attorneys.Available at: https://www.ttipattorneys.gov.au
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- Fish & Richardson P.C. Scientists and Engineers Supporting IP Practice.Available at: https://www.fr.com
- Sterne, Kessler, Goldstein & Fox. Technical Specialists.Available at: https://www.sternekessler.com
- Markets for Technology — Ashish Arora, Andrea Fosfuri, and Alfonso Gambardella. Markets for Technology: The Economics of Innovation and Corporate Strategy. Cambridge, MA: MIT Press, 2001.Available at: https://mitpress.mit.edu/9780262512492/markets-for-technology
- Somaya, Deepak, Ian O. Williamson, and Xuan Zhang. “Combining Patent Law Expertise with R&D for Better Innovation Outcomes.” Strategic Management Journal (2007).Available at: https://doi.org/10.1002/smj.648
- Stanford Institute for Human-Centered Artificial Intelligence (HAI). AI Index Report / AI and Work Research Outputs.Available at: https://hai.stanford.edu
- Organisation for Economic Co-operation and Development (OECD). Artificial Intelligence, Productivity and the Future of Work.Available at: https://www.oecd.org/innovation
- Elevate Services, Inc. Legal Service Transformation Case Studies.
- International Trademark Association (INTA). Trademark Practice and Portfolio Management Research.Available at: https://www.inta.org
- World Trademark Review. Trademark Portfolio Management and Enforcement Studies.Available at: https://www.worldtrademarkreview.com
- World Intellectual Property Organization (WIPO). World Intellectual Property Indicators.Available at: https://www.wipo.int/ipstats
- Galanter, Marc and Thomas Palay. Tournament of Lawyers: The Transformation of the Big Law Firm.Chicago: University of Chicago Press, 1991.Available at: https://press.uchicago.edu/ucp/books/book/chicago/T/bo3637992.html

